custom hardware.

boyy s/s 10

what are you guys working on for ss10? custom hardware has really become a focal point of our brand, it is one of the few things that from a material standpoint can ultimately make you unique. for ss10 we created a line of custom metal bands that adorn most of the bags. the bands vary in sizes and design. some have laser engraving script of lyrics and thoughts, others are in the shape of chain, etc.. the result has what we call gypsy - lux .

ss10 collection is the reaction to the action of our fw09 collection. fw09 was an intense focused, forward thinking on-taking. ss10, we looked back, we felt back on each other’s personal nostalgia for inspiration, a time when living was just about being in the moment, traveling was not about reaching a destination…. this is reflected in the finishing of the bags such as our hand tied shoulder straps, raw cut edges and in the individual designs of our custom metal bands; including lyrics and journal thoughts extracted from the past....










*images and text courtesy of http://boyybag.com/